When is it worth to use page builders?

The decision has to be made at the very start of the project

Choosing between a pre-built theme (usually paired with a page builder) and a custom solution is one of the key decisions when creating a website. Each option has its pros and cons, and which one is best depends on your goals, budget, and future plans. Let’s take a closer look.

Ready-made templates and page builders – when do they make sense?

Pre-made templates (for example, from ThemeForest) or page builders (like Wix or Squarespace) are useful in certain situations. If you run a small restaurant, café, or local shop and just need a website to show your menu, opening hours, and contact details, a template or builder might be enough. They’re also a good choice when you’re on a tight budget and don’t plan to expand the site later. Page builders let you get a site online within a few hours, which is ideal if you need something fast.

The limitations of ready-made solutions

However, ready-made solutions come with limitations. Many templates are bloated with unnecessary code, which can slow down your site. And as we all know, a slow site means a worse user experience and lower rankings in Google. Templates and builders often don’t allow for full customization. If you want to add a custom feature, you might find it’s simply not possible. Additionally, pre-made themes and plugins can have security vulnerabilities, especially if they’re not updated regularly.

Why custom solutions are worth considering

Custom-built websites are an investment that pays off over time. If you want to stand out from the competition, a custom design allows you to create a unique site that aligns with your brand. That’s especially important if you want to build a professional image. A custom solution also gives you flexibility and scalability if you plan to expand in the future – for example, by adding an online store, a blog, or a booking system. Custom websites are usually faster and better optimized for SEO, which is crucial for achieving high search rankings. If you need special features like ERP integration or personalized user experiences, a custom solution is your only real option.

Summary: The choice depends on your needs

Pre-made templates and builders are fine if you have a small business with basic needs, a limited budget, or no plans to grow your site. Custom solutions are better if you want to stand out, plan to scale your site, or care about performance, security, and advanced features. Remember, your website is your company’s digital business card. If you take your business seriously and want your website to work in your favor, it’s worth investing in a custom solution. It’s not just about how it looks – it’s about how it works, how fast it loads, and how secure it is. But if you need something quick and simple, a template or builder might be a good starting point. What matters most is that you make a conscious decision based on your goals and plans.

If you’re looking for a WordPress developer who knows what they’re doing, send me a message – we’ll definitely build something great together.